As online store owners, we have this image in our heads that we’ll flood our stores with traffic, let our amazing products wow them, and watch as most of them convert, selling like candy.
Well, I hate to break it to you, but most of them leave. If you’re making the mistake of not getting them back, then you’re falling way behind other eCommerce stores and wasting thousands of dollars.
“So how do I get those customers back? How do I retain them?”
It’s simple: you use email marketing. But be careful, because if your copywriting skills are not near master-level, you could end up wasting even more money on a poor email marketing plan that will make your clients unsubscribe, and you’ll lose them forever.